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Showing posts from September, 2012


Film buffs are ditching long queues at the cinema to watch movies online. This continues to be debated in India due to internet bandwidth issues and online piracy. But is it just that which still makes 28% of Indian adults go to the cinema halls*? Beyond the Dolby digital effects, there is more to the experience of going to watch movies in theatres.

“Which is the latest movie that you have seen?” From status updates on social networking sites to the opening  conversation when boy meets girl for the first time, movies continue to bridge the gap of lack of information to build a connection. Other than posting pictures of holidays, the next active thing that most dormant FB users do is post their views on the latest movies they have seen. And of course this comes with the assumption that they watched this movie in the theatre. Who cares about what people have been watching on Tata Sky showcase or have been downloading from the net?

Be it a date, catching up with friends or bonding with col…