News headlines and ad campaigns like “Prolonged use of social networking sites makes people unhealthy”, “Hamaare zamaane mein log facebook pe nahin, face to face baatein karte they”, or closer to home, my aunt complaining “nowadays I get to know about you only from my daughter through your facebook updates” are just examples of the widespread notion that social networking sites are making people unhealthy and unsocial. I belong to the so called “facebook” generation (disclaimer – I may use the term facebook here as a general reference to social networking) and I just don’t seem to be getting tired of it. While there is a lot of research published on the advantages/disadvantages of social networking, as a user, what is it that I love so much about it to make me login every day? I recently read in the newspaper that people get a sense of depression and lesser happiness in their own life as they see smiling faces of their friends on social networking sites. Isn’t jealousy inh...